Advertising that sells diet and nutritional food labeling
In order to fit some formats the typography may be kerned as much as -4 (tighter kerning reduces legibility). Unlike the illustrative example of section 7 L2 (above): Any legible type style may be used, not just Helvetica. FDA offers these translations as a service to a broad international audience. Blue Buffalo pet food Science Diet pet food. L4. Can I use type sizes larger than 8 point and 6 point. Click Here to view those companies and Pledges. We hope that you find these translations useful. Vitamins and minerals are set in 8 point Helvetica Regular, with 4 points of leading, separated by 10 point bullets. I have since fed all my pets Blue Buffalo and Merrick, with no similar health issues experienced thus far. Find Healthy Pet Foods in Your Area Click Here. There are way too many pets that are developing human like, diet oriented diseases at what is a relatively early age for a pet. Two of my cats lived to 14 and 15 years respectively on Science Diet, however, both suffered from diabetes, dehydration and strokes in their last year in the 90s. The top half of the label (nutrient information) has 2 points of leading between the type and the rules, the bottom half of the label (footnotes) has 1 point of leading between the type and the rules. Country of origin of all ingredients including supplements. After the NAD ruling, Blue Buffalo agreed to edit their True Blue Test and edit their advertising. Sadly, many people can claim their pets lived to an old age while eating highly processed pet food but take a look at the quality of those later years and you do find a huge list of health problems. She had been eating it since she was a kitten. Provided Pet Food Consumers with Pledge to Quality and Origin. The mandatory type specifications are listed in 21 CFR 101. Share this: Email Facebook Twitter LinkedIn Google Pinterest Print.
[img][/img]
9(d). Answer: There are no specific size requirements for the nutrition label. The heading Nutrition Facts must be the largest type size in the nutrition label (i. The official version of this document is the English version. , it must be larger than 8-point, but does not need to be 13-point). I thank the NAD for holding Blue Buffalo accountable for their advertising claims, but there is a larger issue that perhaps the NAD needs to be aware of. There is no specific thickness required for the three bars that separate the central sections of the nutrition label. Science diet is junk food always has been. Thank you to the National Advertising Agency for providing me the report (there is typically a fee charged but the fee was waived because I report to pet food consumers). Home Pet Food News Science Diet vs Blue Buffalo again. What are the minimum type sizes and other format requirements for the Nutrition Facts label. While the agency has attempted to obtain translations that are as faithful as possible to the English version, we recognize that the translated versions may not be as precise, clear, or complete as the English version. Blue Buffalo seems to ignore (or wants us to ignore) that they are now one of the big name brands themselves. A 3 point rule separates calorie information from the nutrient information. How large must the Nutrition Facts label be. Serving Size and Servings per container are set in 8 point Helvetica Regular with 1 point of leading. Science Diet challenged Blue in 2009 for advertising claims, and they have challenged Blue again recently. L2. All type that appears under vitamins and minerals is set in 6 point Helvetica Regular with 1 point of leading. e. I will never feed my pets Science Diet again. Nutrition Facts is set in either Franklin Gothic Heavy or Helvetica Black to fit the width of the label flush left and flush right. Science Diet Pet Food has a history of arguing with competitor Blue Buffalo.
Advertising that sells diet and nutritional food labeling video:
